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W.L. Gore & Associates - Fall 2020

Growing with Gore: The Future of Controlled Environment Agriculture

My group worked with Gore to asses their ability to enter into the controlled environment agriculture industry. To do so, we interviewed many industry and academic experts, disseminated a survey to understand current practices, and conducted market analysis to determine the best route of market entry.

My group collaborated with a Principal Investigator  through the Business and Medicine (BaM) program. Our goal was to aid the PI in identifying the best funding source and possible competitors for her novel hydrogel technology. In order to do identify funding sources, we assessed the possible academic, governmental and organizational funders. To identify competitors, we did an in-depth search of competitive literature, similar patents, industry competitors, and current NIH-funded projects. 

Advanced Animal Diagnostics - Spring 2020

Analysis of Blood Leukocyte Differentials for the Detection of Sepsis

My group worked with AAD to asses the utility and demand for a novel leukocyte differential test to aid in the diagnosis of sepsis. To do so, we created a survey to for a voice of customer campaign and researched blood cell profiles of sepsis pateints for a literature review.

My group collaborated with a Principal Investigator  through the NC State Office of Research Commercialization. Our goal was to aid the PI in choosing a market to pursue with her novel synthetic platelets. We evaluated multiple markets, such as trauma, surgery, battlefield, and immunocompromised, as well as the regulatory pathways for each to help form a decision.

INTEGRATED LABORATORY SYSTEMS, INC - Fall 2019

Refresh of Customer-Facing Materials for ILS, Inc

My group worked with ILS to design new marketing materials in order to modernize the company's customer-facing documents. Examples include a PowerPoint slide deck, a brochure, a webinar, and templates for business cards, scientific poster presentations, and fact sheets. In this process, we developed a brand guidelines book to assure uniformity across all types of media created in the future.

My group collaborated with a Principal Investigator  through the Business and Medicine (BaM) program. Our goal was to aid the PI in applying his research on Upstream Stimulatory Factor (USF) Protein to the cancer detection market. In order to do so, we gathered and analyzed Voice of Customer data to determine the industry’s viewpoint on cancer detection assays. This data was combined with market trends and current practices to provide recommendations to the PI.

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